Executive Summary

A US-based wellness company needed to connect its distinct platforms—HubSpot, Mighty Networks, and Zapier—to create a single, automated system. The goal was to integrate their community portal (Mighty Networks) with their CRM (HubSpot) to streamline event scheduling and manage subscription orders processed through the portal.

• Developed a custom Zapier integration connecting Mighty Networks and HubSpot.
• Utilized Zapier Tables to maintain and manage Event and Event Date data.
• Ensured subscription details from the portal were integrated into HubSpot as Static Lists to trigger automated processing workflows.

About the Client

The client is a growing wellness company in the United States. They provide online courses, health coaching, and community engagement through a dedicated Mighty Networks portal, serving a large base of members seeking to improve their well-being.

The Challenge

The client’s primary challenge was a disconnected technology stack. Their community lived in Mighty Networks, their CRM and marketing automation were in HubSpot, and they used Zapier for basic connections. Key processes, like managing event schedules and processing new subscriptions from the community portal, were inefficient. Data had to be moved manually, and HubSpot workflows for subscription management could not be triggered reliably, leading to delays and potential errors in member services.

The Solution

The solution was a strategic integration project centered on Zapier. A custom Zap was built to act as a robust bridge between the Mighty Networks API and HubSpot. The solution involved creating a process where Zapier Tables were used to store, maintain, and update event and event date information, which was then synced to HubSpot. For subscription management, the integration was configured to capture subscription details from the portal and feed them directly into HubSpot, populating specific Static Lists. These lists, in turn, acted as the primary triggers for existing HubSpot workflows, automating the entire subscription management process.

The Results

The new integration has created a seamless and automated ecosystem for the client. The use of Zapier Tables provides a stable and easily manageable system for their event scheduling. Most importantly, the automation of subscription data into HubSpot Static Lists has made their member management workflows highly reliable. This has eliminated 100% of manual data entry, reduced processing errors, and ensured that members who subscribe via the portal are immediately enrolled in the correct follow-up and fulfillment sequences within HubSpot.